What is the primary focus of customer service?

The primary focus of customer service is helping customers. This encompasses providing support, guidance, and solutions to their inquiries and issues. Customer service aims to enhance the overall customer experience by ensuring that their needs are met in a timely and satisfactory manner. This not only helps in resolving problems but also builds customer loyalty and trust, ultimately contributing to a positive brand reputation.

While other options such as creating new products, increasing sales, and reducing costs might intersect with customer service objectives, the core mission remains centered on assisting customers directly. Effective customer service fosters relationships that can lead to increased sales and a more efficient cost structure over time, but those are secondary outcomes rather than the primary focus itself.