What ensures that rapport feels authentic during customer interactions?

Building authentic rapport with customers hinges on being genuine and sincere in interactions. This authenticity fosters trust and creates a more personalized experience for the customer. When representatives show genuine interest and empathy, it leads to a stronger connection, making the customer feel valued and respected.

Following a strict script may hinder authentic communication, as it can come across as robotic and impersonal. Offering discounts, while beneficial for sales, does not inherently create a connection and might not address the customer's emotional needs. Providing formal service can often feel distant; it lacks the warmth that genuine interactions bring, preventing rapport from feeling authentic. Thus, sincerity is key to developing lasting and meaningful relationships with customers.